Fundraising Goal Exceeded Five Times = Our Most Successful Season of Giving Ever

Thanks to the support of more than 1000 generous individuals and companies, we have successfully closed another “Season of Giving” fundraising campaign. After our founders Novak and Jelena Djokovic matched all donations, we collected more than 345 thousand euros for the opening of the preschool in Nis.

Fundraising Goal Exceeded Five Times = Our Most Successful Season of Giving Ever


As you already know very well, during the Season of Giving we traditionally organize a fundraiser which spreads the awareness about the importance of early childhood education and intends to give access to preschool to as many children as possible, aligned with the Foundation’s mission. This year, the story of little Danina, Neda, and their peers has traveled all over the world and resulted in strong support from every corner of the earth. The end result – we will help 100 kiddos to preschool, which will ensure development in a safe and stimulating environment, playing with their new friends. Thus, we have taken another step forward towards our mission to enable every child in Serbia to attend early years programs by 2030. 


Our founders, Novak and Jelena Djokovic, inspired by the gesture of all those who joined the campaign, decided to double the collected amount with their personal funds, which will make 346,315 euros available for the opening of the new preschool in Nis in the coming period. Since this amount far exceeds our fundraising goal, the remainder of funds collected will be forwarded to other projects as well. We have thus once again shown how one’s little act of kindness can make a big difference.

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